Benjamin Bates's Weblog

Analysis of Presidential Campaign Commercial
I chose a Fred Thompson advertisement that I stumbled over while browsing on YouTube. This sixty-second spot, citing his “100 percent pro-life voting record” and “common sense conservative principles,” the Thompson for President campaign was unveiled on Thursday evening across nearly every major broadcast channel and market in South Carolina. The [...]

Part One: Reading and Response:

1) Ethos is how much information you know, and making a connection with readers to form trust and support the writer’s thoughts.
Pathos is forming an emotional connection with the audience by using examples such as experiences, and feelings.
Logos is using evidence as a way of forming and reaching decisions.

2) When writing [...]

Part One: Reading and Quick Summary

A claim is an element of an argument and is frequently referred to as an excuse. Claims need reasons, or support, to back them up. Daily life is filled with claims by advertisements, and are all supported by reasons.

Support is an element of an argument that has reasons provided to [...]